A Spectacularly Naughty Broadway Parody Event

For a hilariously show-stopping performance don’t forget to check out – MOCK YOUR WORLD - the spectacularly naughty Broadway musical parody event, returns to the Rockwood Music Hall (196 Allen Street, NYC 10002) for two nights only! Monday 12/5 & Tuesday 12/6, and believe us, this show is “Sure to leave you humming, cheering and blushing” –NY Daily News. So what are you waiting for? Catch it before it hits off Broadway in 2012!

With a tuneful score, witty lyrics, and a naughty sense of humor, the hit show satirizes life as a New Yorker and a musical theatre fans. Songs from Mock Your World have already received over 250,000 views on YouTube, with breakout hits including “Contemporary Musical Theatre Song,” which pokes fun at the soundalike scores on Broadway, and “Standing On The Train,” which turns Stephen Sondheim’s “Sunday in the Park With George” into a tragic tale about riding the L train.

The talented cast includes Lisa Rothauser (The Producers on Broadway), Marya Grandy (The Great American Trailer Park Musical, Les Miserables on Broadway), Robby Sharpe (Iron Curtain, Skin Deep) and David Perlman (Baby it’s You! on Broadway & Madagascar Live!) Together, they deliver a sidesplitting, taboo-shattering musical event that is irresistibly funny.

Doors open at 6:30pm and the show starts at 7:00pm.  Enjoy free Admission with a 2-drink minimum.  For more information visit http://www.mockyourworld.com/ or email rsvp@brandswaycreative.com to reserve your seat now.

On Tuesday, November 15^th, GREY GOOSE® Vodka was pleased to honor the spirit of creative excellence by recognizing some of the world’s most promising new artists at 1920 Bunker Club in NYC.

This years honorees, a group of extremely influential people in NYC’s fashion, media, and music industries, included Mick Boogie, DJ M.O.S, The Knocks, and the ever so fabulous celebrity stylist Derek Warburton.  Uniformly remarkable luminaries such as DJ Kiss, Harold House Moore, Lena Sutherland and Jules Mancuso (“While The Men Watch”), Chris Nirschel (Food Network Star) and Camilla Romestrand (Eddie the Gun) joined the nominees in celebration.  Guests danced to music by former Grey Goose “Rising Icon” recipient DJ Mel DeBarge.

The Brandsway Team was overjoyed and proud to honor the Rising Icons, now lets get to know them!

MICK BOOGIE:

Mick Boogie is one of the most talented DJ’s in the industry, best  known for his diverse music sets and his famous mixtape mash-ups  with artists such as Adele, Kanye West & Jay-Z. He has recently  concluded a very successful Fashion Week providing the music for  the Sherri Hill show (starring Kendall Jenner) and Karen  Millen’s Fashion’s Night Out show. Some other recent projects he  is involved with include compiling the season 2  soundtrack for HBO’s hit show “How To Make It In America,” 2  national television commercials with Bing and Adidas, and his  current tour with Red Bull, performing alongside such acts as Cee-  Lo, Coldplay, Ghostland Observatory, and The Ting-Tings.

DJ M.O.S:

DJ M.O.S. is a household name in both the music & fashion industry  and is best known for combing different music genres, as well as his  ability to engage a large crowd. DJ M.O.S. spins at events all over the  world and recently got back from Singapore, where he was spinning for  the Formula One launch, and just spun for the Met Gala event in  NYC. He is also in-demand for celebrity and private events, hired by  clients such as Russell Simmons, Esquire Magazine, Bill  Clinton, Kanye West, The Sundance Film Festival, The  Tribeca Film festival & The U.S. Open. DJ M.O.S. has also  appeared in ads and national television spots for Bud Light, Doritos,  Gillette.

DEREK WARBURTON:

Derek is a celebrity stylist and international media personality known  for his personal flair and philanthropic work. Between styling A-list  celebrities like Beyonce, Zach Braff, Jessica White, and  Miranda Kerr, Derek has worked as an editor for several high-end  lifestyle magazines, sharing his style advice in the New York Times,  Marie Claire, InTouch, Vogue TV and countless talk shows.  Putting his fashion savvy to good use, Derek created the How to be  Derek Fabulous Workshop at the Bottomless Closet to help  underprivileged New York Women re-enter the working world.

THE KNOCKS:

The Knocks are an electronic duo consisting of Ben “B-Roc” Ruttner  and James “JPatt” Patterson. Their single, “Make It Better,” was  released on Neon Gold Records in July 2010.  Currently, they are  opening for Ellie Goulding on her American/Canadian tour. NME  Magazine named The Knocks one of the “20 hottest producers in music  right now”.  The Knocks have shared the stage with artists such as Big  Boi, B.o.B., Die Antwoord and Calvin Harris, and have shared  tour dates with Scissor Sisters, M.I.A. and Sleigh Bells.

This week, The Brandsway Team helped DJ M.O.S celebrate his birthday  in style with a private bash at GoldBar sponsored by Esquire Magazine and Karmaloop TV. The party was hosted by the Legendary Damon and was filled with a star-studded group including Nas, Bryan Greenberg, Tyson Beckford, BET CEO Bob Johnson, and NY Rangers Brandon Prust, and Peter Paul.

Party goers sipped on RedBull and Kettle One and enjoyed beats spun by his D-Nice and DJ Rumor. DJ Kiss also manned the turn tables after surprising her Hubby with his matching cake!

DJ Kiss Surprised her hubby with an extravagant cake by Bakers Reality

M.O.S takes a break from partying to pose with friend Tyson Beckford

Brandsway Creative helped YRB Magazine and Hyundai team up for the 4th installment of “How You Rock It” Event and live Photo shoot this past Sunday at Re:Mix Lab. The event brought out the best in NYC’s tastemakers, trendsetters and industry folk including:

Singers CJ Holland, Matt White, Camilla Romestrand, and The Amcats DJ’s Mel Debarge, M.O.S, Louie XIV, Nervo, Equal,Kalkutta, Fadelf, JUSSiz, Models Chris Collins & Patrick Hazelwood, Actors Harold House Moore and ELias McConnel, Stylists and Designers Derek Warburton, Omar Alexander, and Christopher Chaun Bennett, Nightlife Photographers Kirill Was Here & Nicky Digital, Bloggers Kristina Marino, Raie Holliday, Gabriel Williams and many  more. Check out the party pics!

DJ Duo 'Nervo' taking a break from their set to pose for the YRB Shoot

A new restaurant enterprise brought to you by Brandsway Hopitality

The Brandsway Crew helped Jason Derulo celebrate his upcoming album Future History with an album release party at The Darby Downstairs.

SURPRISE! The event doubled as a belated birthday bash for the singer now 22, with Millie cupcakes , Stoli Vodka, and Ace of Spades Champagne for all. Basketball Wives star Meeka Claxton, DJ Kiss, pro-skater Stevie Williams ,DJ Mel Debarge, and New York 1 News Anchor Pat Kiernan also attended the festivities while DJ M.O.S spun “future hits” from Future History - take a listen! Jason Derulo \”Don\’t Wanna Go Home\”

Neuro® is Brandsway’s favorite drink so we were all very excited when they sponsored the annual Haunted Halloween on Mercer Street. The party is private and we throw it in my soho loft, always a wild bash, complete with the best costumes in town, bold face names and everyone’s favorite: body painted bartenders. This year we had the added pleasure of serving “Functional Cocktails” – provided by Neuro®

What does that mean? – you may ask, well Neuro® drinks actually serve a purpose for your body… there’s a Neuro® for every mood and occasion, and for the Halloween party we had the following:

NeuroGasm® – designed to promote better sexual health and provide you with the right kind of energy when you need it most. Lets just say we made a lot of love connections that night!

We also served NeuroSonic® and it increases mental functioning, better memory, alertness and concentration. That way we would all remember how much fun we had!

This year the bold face names were our celebrity clients and friends such as CBS’s Blue Bloods star Will Estes, UK Rock Band Eddie the Gun, SI and VS Model Jessica Hart, Amber Ettinger CW’s fashion Reporter, Mark Heaton of the band Your Vegas, and HBO’s How to Make it in America’s Bryan Greenberg and Victor Rasuk. They are all in costume so see if you can spot the stars in following photos…

Have fun and to learn more about Neuro check out http://drinkneuro.com/

XoXo Kelly Brady

The changing online world of social network’s has a stunning rate of turnaround (remember MySpace? even scarier, remember Google Buzz?) to the point where if one retreats into a month of internet usage without explore Trending Topics or Lifehacker they might never know about huge changes in internet terrain (Habbo?). Here’s some insight into the current internet landscape.

Celebrate The Birthday Of
DJ Mel Debarge

Tuesday, August 24th

9:00pm to 2:00am

Music by DJ Cassidy

Special Surprise Performance

Covet
137 E. 55th Street
(Nr. Lexington)

RSVP Mandatory
MelDeBargeBirthday@BrandswayCreative.com

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Sponsored By
Given Vodka