Talk about a big party in little Chinatown! On Thursday night the downtown scene took over the East Broadway Mall for the hush-hush rave #LESbeat: One Night in Chinatown, hosted by Brandsway Creative. Word of a surprise performer spread, and those who squeezed passed the block-long line were greeted by a moon bounce, pizzas and McDonald’s hamburgers, as well as Red Bull, which sponsored the bash. Around 2 a.m., the DJ cut the sound and hip-hop legend Cam’ron took the stage, spitting hits such as “Hey Ma” and “Oh Boy.” The ever-entertaining rapper Riff Raff was next, and even as the clock edged later, no one budged. All that Red Bull certainly did its job.
RED BULL PRESENTS: #LESBEAT: “ONE
NIGHT IN CHINATOWN” ON 8/30
August 24, 2012
Matt Levine and the Brandsway Creative team rented out a Chinatown mall, along with Red Bull to throw a massive house party
called #LESbeat: One Night in Chinatown from 11 p.m. to 4 a.m.
on August 30. Here’s the catch, though: the venue, DJs, and performers are all being kept under wraps. The upside is that the event is free and there’s an open bar all night long. To get tickets, the video instructs you to hit up your “local L.E.S. connect.”
The event will be staffed by the team at Lower East Side hotspot Sons of Essex, and all door donations will go to Lower East Side charity Grand Street Settlement. Also, the word on the street is that two items from the yet-to-open Cocktail Bodega menu will be unveiled. Oh, and there might also be inflatable furniture. Mix what you don’t know with the great things you already know about and expect the Lower East Side to be rockin’ next Thursday.
5 Things To Know This AM
August 27, 2012
And the fall campaigns are rolling in! We’re crushing on this image from Rebecca Minkoff, modeled after Ewan McGregor’s documentary The Long Way Round. Per usual, we want everything model Eliza Cummings is wearing. (Rebecca Minkoff)
Labor Day weekend is almost here, and you deserve to celebrate summer’s last hoorah in style. Hit up Maison Premiere’s party (on Monday, September 3, from noon to 8 p.m.), featuring a clambake, BBQ fixin’s, and their infamous oyster eating contest. (Maison Premiere)
Speaking of parties, we’ve got a bash for all you night owls. #LESBeat: One Night In Chinatown, thrown by Red Bull, will feature guest DJs and surprise performances. It goes down on Thursday (starting at 11 p.m.) at a secret Chinatown locale. (Youtube)
Are you an aspiring stylist, or just have an obsession with all things Dior, Lanvin, and Givenchy? You’ve gotta check out the new Albright Downstairs, the ultimate for-rent fashion library. (Albright Downstairs)
Say goodbye to fashion week wardrobe blunders — Rent The Runway is partnering with W Hotels to offer “closets” full of their high-fashion inventory. You can visit the hotel and take home clothes on the spot. (Women’s Wear Daily)