Exclusive: Winky Lux's New Palette Will Feed Your Cat Obsession

Winky Lux has truly outdone itself. After winning us over with its viral color-changing jelly lipsticks and hosting the Unicorn Carnival of our dreams, the brand has now debuted an eye-shadow palette inspired by the only thing you love more than makeup: cats.

The Kitten Palette ($25), out today, features nine eye shadows that feel as velvety as a feline's fur. We got our hands on the new launch early and can confirm the shadows are kitten-soft to the touch but, even better, are superpigmented, creamy, and blendable.

The palette has nine shades in four finishes: holographic, matte, satin, and glitter. The hues are a unique mix of both cool and warm tones with Fall-ready copper, brown, and cranberry right alongside shimmery chrome and iridescent lavender. On top of all that goodness, the packaging just begs for an Instagram. It's millennial pink with a floral print adorned with little cat heads. Too cute.

Get an exclusive look at the purrr-fect (sorry) palette, right this way: