Prakti Beauty – ELLE India

For Pritika Swarup – Model, Entrepreneur, Founder & CEO of Prakti Beauty – the lack of India-inspired brands in the global market makes no sense. She believes there is a genuine curiosity and interest in the West about Indian skincare. So, to try and fill this gap, she launched Prakti Beauty. The Ameri-Vedic Beauty brand integrates Ayurvedic ingredients and Indian remedies with modern, luxurious textures.