New York Pilates – Vogue

New York Pilates has quickly become a favorite among the fashion crowd. Brands such as Vestier and ANDAR have collaborated with the studio on press events while editors and publicists alike frequent the studio for work and for pleasure. There is, like with any cool brand, plenty of cheeky merch that can be purchased at every location, too, from a baseball cap with a peach emoji on its front—it’s supposed to suggest a nicely toned derrière (from pilates, of course!)—to T-shirts that boldly read “What the Fuck Is New York Pilates?” But in the workout rooms there is little evidence of Andersen’s personal fashion aesthetic. Instead, attendees typically sport pastel leggings, coordinating sets from Outdoor Voices, or leotards from Live The Process. That’s all about to change, however, with the highly anticipated launch of NYP Tech Sport, a line of sleek activewear that serves as an extension of the already recognizable brand.

Marianne Fonseca – MAXIM

If her star keeps rising, Marianne Fonseca just might become the next Adriana Lima or Alessandra Ambrosio. The Brazilian beauty is already a formidable force in the modeling industry, having posed in campaigns and shows for fashion behemoths like Dior and Hugo Boss. Her picture-perfect physique and captivating gaze have no doubt helped her land covers of Elle, Harper’s Bazaar, Vogue and Cosmopolitan.

Style 360- WWD

Style360, which is celebrating its 15th anniversary, has firmed up the September lineup for its fashion shows, which will be held at Metropolitan West at 639 West 46th Street. The lineup for Sept. 9 includes the Chick NYC and Ydamys Simo fashion shows at 2 p.m., and Kittenish by Jessie James Decker fashion show, which will be at 7 p.m. There will be a Kittenish by Jessie James Decker off-site after party at District M Club in Midtown from 9 to 11 p.m.

Alka White- Beauty Independent

Founded by holistic dentist Lewis Gross and his son Arden Gardell, the recently revamped brand has developed a five-day cleanse to balance oral pH for fresh breath, strong tooth enamel and diminished sensitivity. During the cleanse, Alka-White users dissolve its tablets in two ounces of water three times daily to rinse and brush with their minty fluoride-free formula.

Moby’s- Guest of a Guest

Each summer the East End sees a break-away winner in the clothing/accessories department. I think we all remember the Whalebone hat craze sported by every Long Island weekending male about two summers back, no? This summer, my money’s on the new Todd Snyder x Moby’s collaboration. Together, designer Todd Snyder and Lincoln Pilcher of Moby’s have created a limited-edition capsule of fun, fresh summer styles.

Revival Swimwear- WWD

It’s key beach season in the Northern Hemisphere, but buyers already are thinking of next summer as they get ready to hit the shows and events of Miami Swim Week. One key trend — as elsewhere in fashion — is retro, with a return to minimal suits in plain white or black or in contrasting graphic patterns. Get ready to jump in.